What: Target plans to roll out a generative AI chatbot called Store Companion to help store employees with process-related questions and operational support.

Why it is important: The introduction of AI technology is expected to enhance the efficiency and effectiveness of Target’s store operations, improve the customer shopping experience, and support employees by providing instant access to information and learning resources.

Target announced the nationwide rollout of its AI-powered chatbot, Store Companion, to all nearly 2,000 stores by August. This tool, designed to aid store associates with process-related inquiries and operational tasks, is currently in pilot testing at about 400 locations. Developed in-house over six months, the chatbot utilizes frequently asked questions and procedural documents to provide instant answers to store associates, thereby improving efficiency and customer engagement. Additionally, Target is using generative AI to enhance online product display pages and search results, aiming to offer a more personalized shopping experience. This initiative reflects Target’s broader strategy to leverage AI for operational innovation, following similar moves by competitors like Walmart.

Target to roll out generative AI chatbot for store employees