What: A mall management company launches a digital marketplace which will consolidate all brands represented in all its 7 centres.

Why it is important: After smaller malls (such as the Wisconsin “The Corner of Brookfield” mall), larger operators also concentrate the offer on a digital one stop, hoping to maximize product exposure but also mall productivity by offering the adequate online and offline bridges.

Sunway Malls (Malaysia) is launching an e-commerce marketplace, Sunway EMall, proposing to tenants in its seven centres to join. It will cover all the current mall categories, and 200+ retailers are expected to join the platform.

The virtual mall will also offer e-vouchers that can be redeemed in the physical malls.

Sunway Malls brings tenants of seven malls onto a single marketplace