What: Wisconsin shopping center ‘The Corners of Brookfield’ is going digital: the retailer is launching a marketplace.

Why it’s important: In collaboration with retail cloud software Placewise, The Corners of Brookfield is lauching a website.

The director of marketing and experience, Roessler, reached out to Placewise, who had earlier designed the center’s website. The goal being that consumers’s experience shopping online and offline are almost identical. A digital marketplace mirroring consumers.

The shopping center hopes to launch a full-fleged marketing place with 100% participation across all its tenants by the end of 2022, including Tempur-Pedic, Lululemon and L.L. Bean.

Furthermore, Roessler and Placewise president John Dee are also hoping to integrate restaurant tenants, as well as services from movie theater ticket booking to nail salon appointments.

Why one Wisconsin shopping center is launching a digital marketplace