What: Lindex opens its first own store in Denmark at Rødovre Centrum, strengthening its Nordic presence and following a multi-format expansion strategy with Magasin du Nord.

Why it is important:  The move reflects a broader trend of Nordic retailers investing in multi-format strategies and experiential retail to adapt to evolving consumer expectations and drive sustainable growth.

Lindex has inaugurated its first own store in Denmark, located in Rødovre Centrum just outside Copenhagen, marking a significant step in its international expansion and commitment to the Nordic market. The 600-square-meter store offers womenswear, lingerie, and kidswear, and is designed to provide an inspiring, seamless shopping experience that blends physical and digital retail. The launch is accompanied by opening offers and in-store activities, aiming to build strong customer relationships and brand accessibility. This opening complements Lindex’s digital presence on lindex.dk and signals a long-term commitment to growth in Denmark, with plans for further stores and a strategic partnership with Magasin du Nord in 2026. The initiative underscores the importance of location, omnichannel integration, and brand differentiation in today’s competitive retail landscape, as Lindex seeks to inspire more Danish customers and reinforce its position in the region.

IADS Notes: Lindex’s grand opening in Denmark and its partnership with Magasin du Nord mark a significant milestone in the brand’s Nordic expansion and omnichannel strategy. As reported by Press Release in March 2025, Lindex’s shop-in-shop launch in Magasin’s Copenhagen flagship and plans for further category expansion demonstrate a commitment to building strong customer relationships and brand accessibility in Denmark . Via Ritzau in October 2024 and April 2025, along with Fashion Network in July 2025, highlighted Magasin’s “Small Store” concept, digital integration, and investments in Danish brands, reflecting the broader trend toward localized, omnichannel retail and enhanced customer experience . Press Release in February 2025 and Via Ritzau in April 2025 emphasized Lindex’s focus on Swedish design, personalized shopping, and strategic investments in beauty and fashion brands to strengthen its Nordic presence . Financial performance remains robust, with Press Release in February 2025 noting improved profitability and digital growth, while placera.se in December 2024 described the ongoing strategic review of Stockmann department stores, underscoring the importance of digital transformation and market adaptation . Fashion Network in July 2025 and Retail Week in August 2025 discussed the competitive landscape in Danish retail, with Salling’s expansion into Copenhagen and Magasin’s strategic partnerships and investments to maintain market relevance . Collectively, these developments show that Lindex is leveraging partnerships, omnichannel innovation, and brand differentiation to drive growth and strengthen its position in the Nordic region.

Stockmann’s Lindex opens a flagship in Denmark