South Korea’s Lotte Department Store launches ‘K-Beauty’ tour service
What: Lotte Department Store announces the launch of a ‘K-Beauty tour’ service for foreign tourists.
Why it is important: Purchases of beauty products by foreign tourists from January to July increased by 500% from last year.
The store will give tourists free beauty pouches that contain large samples of beauty products from domestic brands. The samples are worth over USD 115 and will be dispersed on a first-come, first-served basis.
The tour service will begin this month in the main Lotte store in Seoul and eventually expand to the Jamsil and Busan branches.
South Korea’s Lotte Department Store launches ‘K-Beauty’ tour service
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