Shinsegae Department Store’s fruit subscription service proves popular
What: The service is enjoying a surge in popularity as the number of subscribers jumped threefold in 10 months.
Why is it important: The subscription service is part of the “VIP Gold” loyalty program.
Those subscribing to the service for a monthly fee of KRW 220,000 (USD194) can have a selection of seasonal fruits delivered to their doorstep on a weekly basis.
In January last year, Shinsegae Department Store’s also launched a bread subscription service, allowing shoppers to take one baked good from one of its bakeries every day.
Shinsegae Department Store’s fruit subscription service proves popular
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