Shein sets up Oktoberfest pop-up in Munich
What: Shein has opened a pop-up store in the Forum Schwanthaler Höhe in Munich for Oktoberfest.
Why it is important: The pop-up store will bring the brand even more visibility in Germany after its first temporary store in Berlin earlier this year.
The store will be open until October 1st and offers over 1,800 items of clothing and accessories for women, men and children including traditional Oktoberfest fashion such as dirndls and blouses. There will be exclusive discounts, surprise gifts and special student discounts to appeal to younger customers.
Additionally, after the pop-up shop, Shein plans to donate fall and winter clothing, shoes and accessories with a total value of EUR 90,021 euros to WeißerRabe GmbH.
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