What: Selfridges has launched Yellow Pages, a new program that encompasses the best of the luxury retailer's services, from shopping and design to culture.

Why it is important: This advertising move creates an immersive experience for customers, showcases brands, promotes its services, and set the store apart from its competition.

The program includes a 72-page zine that showcases various cultural happenings in London and Manchester, such as exhibitions, productions, and anniversaries. As part of this initiative, Selfridges will also introduce audio windows for the first time, providing an interactive experience for customers. Additionally, Selfridges will take over trams in Manchester, showcasing the retailer's distinctive shade. The upcoming activities at Selfridges, highlighted in the zine, will feature renowned brands like Versace, Jil Sander, Harris Reed, and Martine Rose, and will include pop-ups, special collections, and limited edition products;

The store aims to position itself at the forefront of new season trends and cultural discussions, helping customers discover the most exciting offerings.

Selfridges launches the Yellow Pages