What: Selfridges innovates again with a new approach to wellness.

Why it is important:  They propose a wide array of activities aiming at both providing new opportunities to customers while also making money through new services.

Selfridges has unveiled its latest initiatives planned for 2022 under the codename “Superself” as part of their innovative programme dubbed Superfuture.

These initiatives include therapeutic experiences including sex counselling session, confidence coaching sessions and other services aiming at helping customers to live a “brighter lifestyle”. These sessions can be booked for a price ranging from £30 to £150 for 30 minutes to 1 hour. Seflridges also proposes a 10-minutes sensory reality experience in VR pods with the same objective.

Selfridges doubles down on wellness in 2022