What: The Women’s World Cup offers marketing opportunities for Nike and Adidas thanks to record-breaking interest.

Why it is important: The 2023 Women’s World Cup is the most high-profile rendition of the event to date.

The Women’s World Cup in Australia and New Zealand is seeing unprecedented investment and viewership which is creating opportunities for brands to reach a wider audience. A record 1.5 million tickets have been sold for the tournament so far, up from 1 million sold in 2019.

Nike and Adidas are the main competitors in the marketing and sponsorship of the event. Nike has collaborated with Wales Bonner to design the match kits and casualwear for the Reggae Girlz, the Jamaican national team. Although Adidas is behind Nike in terms of individual team sponsorship- 10 teams sponsored to Nike’s 13, they are a key sponsor of FIFA and provide the match balls and referee outfits.

Both companies stand to gain significant marketing and sales boost if one of their partner teams wins the tournament in the final match on August 20th.

Seizing fashion’s World Cup opportunity