What: Department stores in Denmark, led by Salling’s Copenhagen debut and Magasin’s new formats, are experiencing a revival as experiential, community-driven destinations after years of online shopping dominance.

Why it is important: The trend highlights the growing demand for in-person experiences and social spaces, showing that physical retail can thrive alongside digital channels when it offers more than just shopping.

Department stores in Denmark are making a comeback as social and cultural hubs, challenging the long-standing narrative of their decline. Salling’s upcoming opening in Copenhagen marks its first store in the capital and is designed as a 3,000-square-meter showroom and community space, catering to both online and offline customers. Magasin du Nord is expanding its “Small Store” concept and investing in local brands, while also integrating cafés, bars, and cultural programming to enhance the in-store experience. Experts note that after years of online shopping, consumers are seeking spaces where they can connect, experience culture, and be “more human than consumer.” The renewed focus on experiential retail, omnichannel integration, and community engagement is driving footfall and sales, with department stores reporting strong holiday performance and record Black Friday results. The arrival of Salling in Copenhagen is expected to intensify competition, prompting Magasin and Illum to further sharpen their customer experience and brand positioning.

IADS Notes: The revival of department stores in Denmark, exemplified by Salling’s upcoming Copenhagen opening and Magasin du Nord’s expansion, reflects a broader trend toward experiential, community-driven retail. As reported by Via Ritzau in October 2024 and April 2025, Magasin’s “Small Store” concept and investments in Danish brands highlight the shift toward localised, omnichannel formats that blend physical and digital experiences . Retail Bulletin in April 2025 and Forbes in April 2025 emphasised the importance of cultural programming, food offerings, and community engagement in making department stores relevant social hubs once again . Fashion Network in July 2025 and Retail Week in August 2025 described how Magasin’s digital integration, brand partnerships, and competitive positioning are helping it maintain relevance as Salling enters the Copenhagen market . Retail Week in August 2025 and Via Ritzau in December 2024 noted the resurgence of in-store shopping and the enduring appeal of department stores during key periods like Christmas, underscoring the consumer desire for in-person experiences and community . Collectively, these developments show that Danish department stores are successfully adapting to new consumer behaviors by investing in experiential retail, omnichannel strategies, and local partnerships.

Salling is coming to Copenhagen