What: Saks Global is leveraging its merger with Neiman Marcus to streamline teams, personalise customer experience with data, and expand luxury retail via Amazon partnerships.

Why it is important: Saks Global’s strategy highlights the necessity for operational efficiency, data-driven personalisation, and digital partnerships in maintaining competitiveness in luxury retail.

Saks Global’s $2.7 billion acquisition of Neiman Marcus has set in motion a comprehensive transformation of the luxury retail landscape. By merging merchandising and marketing teams, Saks Global has created a unified organization that draws equally from both legacy companies, while also reducing its vendor matrix by 25 percent to focus on a more curated assortment. The company is harnessing its extensive data on 30 million luxury consumers to deliver hyper-personalized experiences, with every homepage on saks.com now tailored to individual preferences. Inventory sharing between Saks and Neiman Marcus is being implemented to maximize product availability and efficiency, and the retailer is rationalizing its store fleet through targeted closures. Saks Global’s partnership with Amazon, including the launch of a dedicated Amazon Luxury storefront, is driving international expansion and attracting new luxury customers, while maintaining brand exclusivity through curated digital environments. These strategic moves are supported by $600 million in anticipated synergies and new financing, positioning Saks Global to deliver growth and innovation in a challenging market.

IADS Notes: The Saks-Neiman Marcus merger, completed in December 2024, has led to major organizational restructuring, a unified buying team, and a 25% reduction in brand partnerships, as reported in January and April 2025. Saks Global’s focus on AI-driven personalization and operational efficiency reflects broader industry trends, while its Amazon partnership and global marketplace expansion in May and April 2025 demonstrate how luxury retailers are adapting to digital transformation and new consumer behaviors.

Saks Global execs talk Integrations, plans and opportunities