What: Saks Global has launched a fully hyper-personalised homepage for all Sakes.com visitors, using AI and real-time data to drive significant gains in revenue and conversion.

Why it is important: Saks Global’s strategy exemplifies the growing importance of data-driven personalisation in meeting evolving consumer expectations and driving measurable results.

Saks Global has achieved a significant milestone by rolling out a hyper-personalized homepage to all Saks.com visitors, leveraging AI and real-time customer data to tailor the online experience. This initiative is designed to increase customer engagement, loyalty, and lifetime value by presenting highly relevant content and product recommendations to each individual. The new homepage, built on a modern headless framework, dynamically adapts to each user’s preferences and predicted intent, resulting in a 7% increase in revenue per visitor and nearly 10% improvement in conversion rates. Saks Global’s cross-functional team accelerated this transformation through rapid experimentation, advanced analytics, and the integration of Mastercard Dynamic Yield, launching the project in under six months. With 700 million annual visits to its ecommerce platform, Saks Global is now positioned to optimise the luxury shopping journey for a diverse customer base, reinforcing its leadership in digital innovation and personalised retail experiences.

IADS Notes: Saks Global’s hyper-personalisation aligns with industry trends identified in March and August 2025, where AI-driven strategies are credited with double-digit improvements in customer service and revenue. The company’s use of advanced analytics and cross-functional teams mirrors approaches at Capri Holdings and Selfridges, while its measurable business results validate findings from McKinsey in February 2025, which highlighted the revenue impact of generative AI in retail.

Saks Global advances innovation in personalisation