What: Sainsbury’s has announced its plans to open branded fashion destination hubs in its stores.

Why it is important: The company aims to cater to the evolving needs of its customers by offering a broader range of fashion brands and styles.

These hubs will be alongside its Tu Clothing line and will feature third-party brand partners.In addition, Sainsbury's will provide exclusive product ranges and expand its clothing offering to include curve, maternity, lingerie, and tailoring. Customers will have access to a wider choice of fashion brands both in-store and online, with over 30 brand partners available on the Tu.co.uk website.

The first stores that will launch the fashion destination hubs will be Stanway in Colchester, Crayford in Dartford, Bybrook in Ashford, Longwater in Norwich, Calcot in Reading, Osmaston Park in Derby, Selly Oak in Birmingham, Sydenham in London, and London Colney in St Albans. The brands will arrive in store between September 24th and October 6th.

Sainsbury’s to open branded fashion destination hubs in at least 50 stores