What: The third renovation of  the Italian retailer  is completed

Why it is important: The rooting of the flagship into its territory is achieved through a special space dedicated to local artisans

After 2 years of works worth EUR 12,5 million, Rinascente unveiled its newly renovated Florence store, after Rome and Turin. Interestingly, the ground floor includes, side by side with the traditional luxury accessory brands, spaces dedicated to local artisans and brands, to maintain the bond with the local community. Category wise, the spaces dedicated to menswear and shoes also expanded. The flagship never closed during the works and reported a turnover of close to EUR 29 million in 2019.

Rinascente Celebrates Local Artisanship With Revamped Florence’s Store

Related items:

• Rinascente Milano renovates its women floors
• Phygital Christmas at Rinascente