What: Rinascente introduced its physical Christmas windows via a Zoom call.

Why it is important: a perfectly executed communication plan both offline and online.

Rinascente, which expects a sales decrease of 30 to 40% this year, has introduced its Christmas windows from Milan, Florence and Rome shops with an efficient strategy making the best of all dimensions: a physical event, introduced by a Zoom call, backed by a love letter to Milan in Corriere della Serra signed by la Rinascente CEO and Milan flagship director. A good opportunity to have a look at their Christmas windows too.

Under the impetus of its owner Central of Thailand, Rinascente has been pushing its digital game over the past two years. It debuted its online store last June and announced it would be introducing a “gamification” element to its site. Read more in our IADS Exclusive: E-commerce & Department Stores.

Christmas at Rinascente Comes With Tradition, Investments and Digital Learnings

Related items:

• IADS Exclusive - E-commerce & Department Stores. Becoming rich online: reality or illusion?
• Rinascente debuts online store