Retailers join Alipay Plus Premier Partner Programme for cross-border marketing
What: Alipay+ Premier Partner Programme has attracted retailers who wish to increase customer engagement through internal digital marketing.
Why it is important: The programme aims to improve the precision and efficiency of cross-border marketing for local and global merchants.
Alipay+ connects businesses with multiple e-wallets and payment options across several nations and regions- including Alipay, AlipayHK (Hong Kong SAR, China), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand), and Touch 'n Go eWallet (Malaysia).
Over 1 billion customers will be able to pay in their preferred method, enjoy exclusive offers, and get competitive exchange rates.
The programme can help attract consumers and tourists to China and Southeast Asian countries.
Retailers join Alipay Plus Premier Partner Programme for cross-border marketing
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