What: Jean-Marc Bellaiche’s departure signals the end of a transformative era for Printemps, marked by international expansion and a shift toward experiential retail.

Why it is important: Whereas Bellaiche transformations’ efficiency are questioned as Printemps still faces profitability issues, the change underscores the importance of executive vision in adapting heritage retailers to new market realities.

Jean-Marc Bellaiche’s unexpected departure as CEO of Printemps marks the end of a pivotal era defined by bold transformation and strategic reinvention. Over the past five years, Bellaiche led the French department store through a sweeping modernization, introducing a new visual identity, streamlining operations, and guiding the group through post-pandemic challenges. His tenure was distinguished by a decisive international expansion, most notably with the opening of a flagship store in New York, which reimagined the department store model by prioritizing experiential retail, hospitality, and customer engagement. This innovative approach, blending heritage with modernity, positioned Printemps as a leader in the sector and returned the group to profitability despite ongoing pressures. The strengthened executive team, with key appointments and a focus on digital transformation, ensured operational continuity and supported the brand’s ambitious global vision. Printemps’ evolution reflects broader industry trends, as traditional department stores face mounting challenges and must adapt by investing in immersive experiences and digital capabilities. As the executive committee assumes interim leadership, Printemps stands at a crossroads, poised to build on the foundation of innovation and international ambition established during Bellaiche’s transformative leadership.

IADS Notes: Jean-Marc Bellaiche’s departure in September 2025 follows a period of accelerated transformation for Printemps, highlighted by the launch of the New York flagship and a strategic pivot toward experiential retail and customer engagement (March 2025). The group’s strengthened executive team was instrumental in sustaining this momentum and supporting its international ambitions (February and April 2025). Printemps’ innovative, hospitality-driven Wall Street model set a new standard for department store reinvention, prioritizing experience over traditional sales metrics (June and July 2025). This evolution aligns with broader trends in luxury retail, as department stores invest in modernization and experiential concepts to remain competitive.

Printemps stands at a crossroads