What: Perplexity has launched an AI-powered shopping assistant in the U.S. that allows users to research and purchase products directly through its platform.

Why it is important: This new feature, Buy With Pro, streamlines online shopping by enabling one-click checkout for select products, saving users time and enhancing their shopping experience.

Perplexity has introduced an AI-powered shopping assistant, available to U.S. users through its Buy With Pro feature. This tool enables users to research and purchase products directly from the platform, offering one-click checkout for select items when shipping and billing information is saved. If Buy With Pro is unavailable for a product, users are redirected to the merchant's website to complete their purchase. Additionally, Perplexity offers a visual search tool called Snap to Shop, which allows users to find products by uploading photos. The assistant integrates with platforms like Shopify to provide unbiased product recommendations tailored to users' searches.

IADS Notes: This news echoes the 2024 IADS Academy findings about AI and the rise of an the AI-enabled customer.

Perplexity introduces AI shopping assistant