What: Peek & Cloppenburg debuts its first Italian store in Bolzano, unveiling a new modular and sustainable store concept designed in-house.

Why it is important: Peek & Cloppenburg’s new concept highlights the strategic role of in-house design and innovation in differentiating multi-brand fashion retail.

Peek & Cloppenburg has opened its first Italian store in Bolzano, introducing a new store concept that emphasizes modularity, sustainability, and architectural innovation. Designed in-house and inspired by the group’s Conscious Fashion Store in Berlin, the Bolzano location features natural materials, flexible furniture, and precise lighting solutions that create a minimalist yet inviting atmosphere. The use of oak, terracotta, and stainless steel, along with terrazzo floors and open ceilings, underscores a commitment to both aesthetic quality and environmental responsibility. Every piece of furniture is modular, allowing for flexible layouts and long-term efficiency. Integrated lighting, a custom cemento checkout counter, and LED window displays further enhance the store’s modern appeal. As one of Europe’s largest multi-brand fashion retailers, Peek & Cloppenburg is leveraging in-house creative direction to set new standards for customer experience and sustainable design, reinforcing its position as an omnichannel leader with over 170 stores and a strong online presence.

IADS Notes: Peek & Cloppenburg’s new store concept in Bolzano reflects a broader wave of innovation and sustainability in European multi-brand retail. The group’s Berlin Conscious Fashion Store, launched in January 2025 (The Robin Report), set a benchmark for modular, eco-friendly design, combining sustainable materials, repair services, and experiential elements. This Berlin initiative serves as an innovation lab, with its success poised to influence future implementations across the network. The trend toward modularity and creative reuse is echoed by Fortnum & Mason’s recycled materials window display (Retail Week, September 2025), which highlights how sustainability and artistic collaboration are redefining retail’s visual identity. Meanwhile, omnichannel strategies and curated assortments are increasingly vital for differentiation, as seen in both the Berlin store and broader department store trends (The Retail Bulletin, April 2025). The importance of in-house design and creative direction is further underscored by Breuninger’s Hamburg flagship (Horston, April 2025), where digital transformation and architectural innovation are central to the customer experience. Collectively, these developments illustrate how leading European retailers are leveraging design, sustainability, and omnichannel innovation to shape the future of physical retail.

Peek & Cloppenburg opens a first store in Italy