What: German retailer Peek & Cloppenburg goes fur free.

Why it is important: Fur free is no longer a feature for high-end department stores and becomes a norm across the range.

Peek & Cloppenburg Düsseldorf is becoming a source of inspiration for other fashion companies. The German fashion retailer, which includes all 13 Austrian branches, has officially gone fur-free with its 160 physical stores and five online shops, as announced by the animal welfare organization Vier Pfoten, the official representative of the "Fur Free Retailer" program in Austria.

This decision marks the company's strong stance against animal cruelty and fur products, aiming to raise awareness for animal welfare and positively influence the industry. Over 1,500 brands and retailers are now part of the global "Fur Free Retailer" initiative, which is dedicated to ending the breeding and killing of animals for their fur.

Peek & Cloppenburg goes fur-free