What: a partnership with resale platform Goodfair to sell vintage clothing online

Why it is important: Nordstrom has set for itself sustainability goals for 2025, and one way to achieve it is through resale. With this partnership with Goodfair, the retailer will drop new items every month; a way to attract younger shopper thanks to the limited-edition collections

Monthly drops initially consist of over 50 vintage items sourced from Goodfair’s supply stream. The majority of pieces are considered true vintage, meaning they were made before 2000 and follow certain guidelines dictated by Nordstrom with some pieces even bearing the “Made in the USA” moniker. The first instalment of the monthly Goodfair shop went live on 28 January, selling out within hours. The vintage picks are merchandised into Nordstrom’s existing website under its Sustainable Style vertical, the department store online shop dedicated to environmentally friendly products launched in 2019.

This is not the first time Nordstrom plays in the resale market: last year it launched See You Tomorrow, a resale pop-up store available online and at the New York flagship store.

Behind Nordstrom’s Online Vintage Shop With Goodfair

Related items:

• Nordstrom launches online curation of sustainable goods and joins G7 Fashion Pact
• Nordstrom launches resale shop
• Nordstrom sets sustainability goals for 2025