The Seattle-based retailer outlined its new environment sustainability goals for 2025 and has also added beauty to its sustainable style category. Customers can now shop sustainable beauty products in one location on nordstrom.com and the Nordstrom App. "Through this COVID-19 crisis, we've been given a unique opportunity to reimagine our future and rethink what kind of company we want to be [...]" said Pete Nordstrom, president and chief brand officer at Nordstrom Inc.

Nordstrom's sustainable goals for 2025 include:

• Setting science-based target to reduce greenhouse gas emissions.
• Using sustainably sourced raw materials in 50 percent of Nordstrom Made products constructed primarily of cotton, polyester or cellulosic fabrics.
• Helping customers extend the life of 250 tons of clothing through donation and re-commerce.
• Contributing $1 million in corporate grants in support of industry innovation for textile recycling.
• Reduce single-use plastic by 50 percent. To help meet this goal, one of the first steps is to begin phasing out plastic bags from the 245 Nordstrom Rack off-price stores.
• Ensure 15 percent of all product is considered sustainable.
• Donate $1 million to support textile recycling innovation.

Nordstrom has also made shopping easier for products that are sustainable by adding a "Sustainable Style" category filter on the navigation pane in many categories on its web site and app. Last January, Nordstrom launched "See You Tomorrow," a re-commerce experience that includes an online marketplace and a shop inside Nordstrom's Manhattan flagship. Finally last August, Nordstrom announced its participation in the G7 Fashion Pact, a coalition of luxury retailers around the world working to mitigate the environmental impact of the fashion industry.

press release: Nordstrom Expands Commitment to Protect Environment

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