What: The 17th iteration of the retailer’s concepts at Nordstrom is a multibrand shop it’s calling Sports.

Why is it important: The space features apparel, footwear, and accessories for golf, tennis, running, training, and cycling inspired by nostalgic sportswear. Five of the 16 brands of men’s and women’s ready-to-wear, shoes and accessories will be available at Nordstrom for the first time. Prices will range from USD7 to USD500.

To promote the shop, Nordstrom produced a campaign featuring a cast of real-life athletes, including tennis player Jordaan Ashley, runner Chris Focus, golfer Hayden Sylte and cyclist Ron Holden.

Concept 017: Sports! will launch May 12 and remain in place through the end of July online and at 13 Nordstrom stores around the U.S., including the men’s store in New York and the Seattle flagship.

Nordstrom’s new sports-inspired pop-up