What: Nordstrom’s holiday campaign features a revived print catalog, affordable gift assortments, and over 1,500 in-store events to attract shoppers.

Why it is important: This move reflects the growing trend of integrating digital and physical retail channels, as seen in recent industry reports.

Nordstrom is revitalizing its holiday strategy by reintroducing a 100-page print catalog filled with over 800 gift ideas, while simultaneously enhancing its digital and in-store experiences. The retailer is prioritizing value, with 90% of its gift assortment priced under $100 and 60% under $50, aiming to appeal to budget-conscious consumers during uncertain economic times. Shoppers can explore more than 1,000 gifting options at in-store gift shops, and online customers benefit from a new AI-powered chat feature for personalized recommendations. For the first time, every Nordstrom location will host Santa Claus, offering free photos to cardholders, and the company will hold over 1,500 festive events, including exclusive experiences for loyalty members. The New York City flagship introduces The Gift Shop at The Corner, a 5,000-square-foot immersive space designed for year-round gifting. Nordstrom’s multifaceted approach demonstrates a commitment to blending digital innovation, value-driven assortments, and experiential retail to create memorable shopping moments and maintain competitiveness in a challenging retail landscape.

IADS Notes: Nordstrom’s campaign exemplifies the industry’s shift toward integrating digital and physical retail, as highlighted in its own holiday campaign press release (October 2025). Macy’s has similarly focused on curated gift assortments and immersive experiences in its ‘100 Days to Christmas’ campaign (Retail Dive, September 2025), while JCPenney’s holiday strategy emphasizes value and exclusive brands (WWD, October 2025). Broader market analyses, such as PwC’s US Holiday Outlook 2025 (September 2025), underscore the importance of value, technology, and experiential retail, and The Robin Report (January 2025) details the rapid expansion of unconventional experiential retail strategies in response to evolving consumer expectations and economic pressures.

Nordstrom relaunches holiday catalog