What: Nordstrom has expanded its men's shoe floor at its NYC store, doubling its size to offer customers a broader selection of styles.

Why it is important: It offers customers a wider selection of styles, including new brands, and enhances their shopping experience.

The expansion includes 15 new-to-Nordstrom NYC brands, including AllSaints, Asics, Axel Arigato, Craft, Ecco, Frye, Karhu, Mephisto, Merrell 1trl, New Balance, Polo Ralph Lauren, Puma, Saucony, and Wolf & Shepherd. The store also added expanded assortments from brands such as Magnanni, Santoni, To Boot New York, and Cole Haan. The newly redesigned Nordstrom x Nike shop and a permanent On shop-in-shop have also been introduced on the expanded shoe floor.

The floor now offers a total of 80 brands, covering categories such as designer, dresswear, modern sportswear, contemporary, trend, young customer, and active. Customers can also visit the Jason Markk area, which is the brand's first East Coast retail store and shoe care service location, offering sneaker cleaning and a selection of local, seasonal beers on tap.

Nordstrom doubles the size of men’s shoe floor at NYC store