What: Neiman Marcus launches its 2023 fall campaign, “New Frontiers” that marks a creative departure from previous campaigns.

Why it is important: The company aims to showcase its history and lineage to evoke a sense of nostalgia in its customers.

There are 53 brands featured in the campaign which was shot using the innovative technology of Stagecraft in a New York City studio - a cost effective alternative to hosting photoshoots on actual American landscapes. The Nieman Marcus catalogue, “The Book” will be produced in a limited-edition hard cover version and sent to top customers while soft cover versions will be distributed still to all.

The campaign introduces an anthology profile series called 'The Achievers' which spotlights five individuals each season; this inaugural edition highlights Wes Gordon, Cornelia Guest, CeeDee Lamb, Gregg Araki, and Amy Sall.

The company is executing a marketing plan across all channels that includes retail presentations, windows, print, stills, videos, connected TV, and digital screens.

Neiman’s fall campaign tackles ‘new frontiers’