What: Neiman Marcus is increasing the number of Fashionphile shop in shops in its stores.

Why it is important: They have created a strong connection between their own private shoppers and Fashionphile, leading the customers to naturally use the secondhand option to declutter their wardrobes, and, by the same incidence, create a virtuous and profitable circle for Neiman Marcus.

Neiman Marcus took stakes in Fashionphile in 2019 and since then, 43,000 items have been sold for a total value of $47m in Neiman Marcus stores. There are currently 10 Fashionphile shops in the Neiman Marcus stores, and 5 more are planned in 2022.

The business model is based on a voucher system, allowing customers to bring back luxury items and get Neiman Marcus gift cards. Neiman Marcus is encouraging its fashion stylists to orientate their customers to Fashionphile as this is bringing an additional proposition to customers, while also proving extremely lucrative in terms of sales.

Fashionphile has also teamed up with Neighborhood Goods last year, which also allows to access a different customer with another positioning.

Neiman Marcus is expanding Fashionphile in its stores