What: Pre-loved Chanel, Gucci, Louis Vuitton accessories will be available at Neighborhood Goods stores.

Why it is important: Neighborhood Goods said success for the long-term partnership will be measured in terms of new customers, sales and in identifying new brands and products that resonate with its core customer markets.

The retailer, carving a hyper-localized, rotating assortment of contemporary brands, counts three stores in Austin and Plano, Texas, as well as in New York City. Fashionphile marks the latest chapter of growth, following Neighborhood Goods’ launch of The Marketplace, which sports a hand-picked selection of consumer packaged goods like trendy plant-based meats and sparkling water.

According to Sarah Davis, Fashionphile founder and president, the physical retail space has its perks for Fashionphile sellers. “As more and more brands compete for the same customers online, organic reach becomes more difficult and hashtags less effective. All of that competition drives the cost of digital acquisition up, so we are motivated to get creative,” she said.

Noting Fashionphile customers love the “ease of coming in to sell, process returns or pick up online orders,” Davis said the company strategically operates eight selling studios in “nontraditional” retail settings. Neiman Marcus is one such physical touchpoint that materializes just some of the 45,000 unique items on Fashionphile’s website.

Pre-loved Chanel, Gucci, Louis Vuitton En Route to Neighborhood Goods