What: a shift in kidswear offering, moving from ‘special occasion’ toward ‘everyday style’

Why it is important: casualwear is the key trend of 2020, and customers are keen for a more relaxed & fun range from M&S Kids

As part of its ongoing shift to everyday clothing, M&S Kidswear is launching a new character range on M&S.com – Mr Men™ Little Miss™. The range is available up to aged seven across daywear, sleepwear, accessories and bedding.

Focusing on everyday kidswear is an important part of M&S’s Never the Same Again programme to offer relevant product for the new consuming habits, now and post-covid. Last month it extended its activewear label Goodmove to men and children.

EVERYDAY STYLE & VALUE FOR THE LITTLE ONES: M&S LAUNCHES NEW CHARACTER RANGE [...]

Related item:

• M&S extends activewear line-up