What: an extension of an existing activewear line to cater to men and children

Why it is important: casualwear has seen an acceleration during 2020 due to the many lockdowns and stay-at-home regulations worldwide. The UK retailer has therefore decided to expand of its activewear label Goodmove

The brand debuted a year ago for women only, and is now launching for men and children. The initial launch of the label suffered some criticism at the beginning, but it turned out to be a success for M&S, giving the circumstances in 2020.

The retailer sees the growth of its label as part of its “bigger focus on casualwear” in the new normal. Products have been developed to suit the new consuming habits and include a range for workouts and everyday activities. According to a survey conducted by the company, 80% of M&S customers say they want to get fitter in 2021, which will also serve the purpose of the expansion.

The menswear line is the more sustainable to date, with more than 98% of products being made from sustainable materials.

M&S EXPANDS POPULAR ACTIVEWEAR RANGE GOODMOVE TO INCLUDE MENSWEAR AND KIDSWEAR