What: Macy’s launches its largest automated fulfilment centre to accelerate supply chain modernisation and enhance omnichannel operations.

Why it is important: This move exemplifies the retail sector’s shift toward automated, tech-driven supply chains to meet evolving customer expectations.

Macy’s, Inc. has inaugurated its most advanced and expansive automated fulfilment centre in China Grove, North Carolina, marking a significant milestone in the company’s supply chain modernisation efforts. The 2.5 million square foot facility, equipped with cutting-edge automation and a sophisticated warehouse management system, is designed to process orders and replenish stores with unprecedented speed and efficiency. This strategic investment supports all product categories and enables Macy’s to deliver faster, more reliable service to millions of customers, both online and in-store, while reducing packaging and consolidating shipments. The facility’s scalable operations and integration of new technology underscore Macy’s commitment to omnichannel excellence and operational agility. Additionally, the company is investing in workforce development and community engagement, including a $250,000 commitment to local initiatives and the creation of an automation training lab to prepare future talent. By automating repetitive tasks and upskilling employees, Macy’s is ensuring its workforce evolves alongside its technological advancements, reinforcing its position as a leader in retail innovation.

IADS Notes: Macy’s new fulfilment centre directly aligns with its November 2024 strategy to modernise operations and enhance customer delivery (Fortune, Nov 2024), as well as its January 2025 shift away from legacy inventory methods (Retail Dive, Jan 2025). The initiative is part of the broader “Bold New Chapter” plan, emphasising digital integration and omnichannel transformation (Yahoo! finances, Nov 2024), and mirrors industry trends such as Ulta Beauty’s adoption of automation-driven fulfilment models (Retail Dive, Nov 2024), highlighting the sector-wide imperative for supply chain modernisation and technological innovation. (Christine, internal newsletter, Oct 2025)

Macy's, Inc. unveils new automated fulfillment centre