M&S continues to expand third-party beauty brands
What: Marks & Spencer has expanded its beauty offerings by introducing Estée Lauder Fragrance, with over 30 fragrances from the brand set to be launched in the coming month
Why it is important: The addition of beauty offerings will help increase sales, attract new customers, and diversify their product range.
The company is planning to add over 30 fragrances from Estée Lauder, including the Beautiful, Bronze Goddess and Pleasures collections for women and Aramis for men. There are currently 47 labels in total which account for over 40% sales in beauty.
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