What: Marks & Spencer has announced its addition of Adidas and Sweaty Betty to its third-party brand lineup, aiming to attract new customers.

Why it is important: This move reflects M&S's strategy to evolve and connect with its customers in a changing retail landscape.

The retailer will launch over 150 products from these sportswear brands on its Sports Edit platform in the near future. Columbia, Regatta, and Sorel will also be joining the platform in the coming weeks to drive online growth. M&S director of third-party brands, Nishi Mahajan, stated that expanding the sporty collections aligns with the goal of becoming more relevant to customers' lifestyles. M&S previously acquired a stake in sportswear platform The Sports Edit and launched it on its website. Alongside Adidas and Sweaty Betty, M&S has also welcomed other third-party brands such as Swoon and Estée Lauder Fragrance to diversify its offerings.

M&S bolsters sports offer with Adidas and Sweaty Betty