What: Lotte hosted a large-scale family festival at Lotte World, inviting 15,000 employees and their families for a day of engagement and brand experience.

Why it is important: This event reflects the retail industry’s shift toward employee engagement and family-friendly management, as highlighted in recent workplace excellence reports.

Lotte’s recent family festival at Lotte World marks a significant step in employee engagement and family-friendly management within the retail sector. By renting out the entire park and inviting 15,000 employees and their families, Lotte created an immersive experience that went beyond entertainment, incorporating performances, contests, and interactive activities with the company’s mascots. The event also included children from Lotte’s social contribution programs, highlighting the company’s commitment to community engagement and social responsibility. Through the Global Lotte Stamp Rally, families were introduced to the group’s diverse business portfolio, fostering internal brand loyalty and pride. The festival culminated with an awards ceremony for the Lotte Group Baseball Tournament, reinforcing a sense of unity and achievement. This comprehensive approach reflects a broader industry movement toward integrating employee well-being, social initiatives, and cross-promotion of group businesses, positioning Lotte as a leader in cultivating a positive corporate culture and strengthening its brand both internally and externally.

IADS Notes: In May 2025, leading department stores were recognized for transforming workplace cultures to prioritise employee engagement and family-friendly practices (“FT’s Europe’s Best Employers 2025 include 4 department stores companies,” Financial Times). The Mall Group’s January 2025 initiative combined social responsibility with experiential engagement (“The Mall supports Thai underprivileged children,” Press Release), while the World Retail Congress in May 2025 highlighted the importance of community-building and loyalty programs for both internal and external stakeholders (“World Retail Congress: the power of community and loyalty for big names and small,” Fashion Network). These developments confirm that Lotte’s strategy of large-scale, inclusive events and social programs is in line with the most effective trends in retail employee engagement and brand building.

Lotte hosts family festival at Lotte World for 15,000 participants