What: Lotte Department Store is introducing Line Pay Taiwan across all stores to cater to the growing number of Taiwanese tourists.

Why it is important: This move reflects the growing importance of cross-border payment solutions and tailored services for international tourists in retail.

Lotte Department Store is rolling out Line Pay Taiwan as a payment option in all its locations, responding to a significant increase in Taiwanese visitors to Korea. By enabling tourists to use a familiar digital wallet, Lotte removes barriers related to currency exchange and payment friction, directly enhancing the shopping experience for this key demographic. The initiative is supported by special promotions, including gift certificates and payback benefits, designed to incentivise spending and foster loyalty among Taiwanese customers. This strategy not only addresses the practical needs of international tourists but also positions Lotte as an innovator in adopting cross-border payment solutions. The move comes at a time when Korean department stores face stagnating domestic growth, making the attraction of foreign shoppers increasingly vital. By being the first in the industry to implement Line Pay Taiwan, Lotte demonstrates a proactive approach to capturing new market segments and differentiating itself through customer-centric digital innovation. 

IADS Notes: Lotte’s adoption of Line Pay Taiwan is consistent with the 40% boost in foreign sales reported during the October 2025 golden holidays, driven by targeted promotions for international visitors (ChosunBiz, October 2025). This approach mirrors broader regional trends, such as The Mall Group’s partnerships with payment platforms like UnionPay to enhance the tourist shopping experience (The Nation, August 2025; Bangkok Post, June 2024). With domestic sales growth stagnating (Maeil Business Newspaper, January 2025), Lotte’s focus on payment innovation and tailored services for tourists positions it at the forefront of retail adaptation and competitiveness. Debenhams’ launch of a new credit payment service (Drapers, March 2025) further illustrates the industry-wide shift toward digital payment solutions.

Lotte Department Store adds 'Line Pay Taiwan' for Taiwanese tourists