What: Le Bon Marche reveals its renovated jewellery space after a year of renovations and its new services.

Why it is important: The revamped jewellery section will offer personalisation services and become a point of attraction for shoppers.

The space is 3,200 square feet and houses 17 brands, both local and international. There is a central pop-up space that will first feature the Spanish brand, Simeuro.

Products offered at the new space include a charms bar with Aurélie Bidermann, permanent jewellery by Atelier VM and Vanrycke, and personalised gold-plated and silver medals by Medai. There is an aim to keep the selection affordable with prices under just EUR 100 on average and up to EUR 2,000 for fine jewellery. The store also does not want to gender the department and is giving space to brands that resonate more with a male audience.

The renovation was on par with Le Bon Marche’s sustainability ideology with over 50% of materials being reused in the new space, new materials being sustainably sourced, and mechanically assembled parts that will allow the reuse of materials in the future.

Le Bon Marche steps up personalisation in revamped jewellery space