Kohl’s reports; Sephora is a big driver

News
 |  
Aug 2023
 |  
Forbes
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What: Kohl’s reported its Q2 earnings and is implementing more of Sephora's merchandise in its stores.

Why it is important: Sephora has given Kohl’s the ability to grow and attract more customers.


Kohl’s reported a decrease of 4.8% in sales to USD 3.7 billion and a drop in net income to USD 58 million from USD 143 million compared to 2022. Due to Sephora’s success in attracting new young customers and yielding a 20% increase in beauty and fragrance sales, Kohl’s tested with 5 stores to carry Sephora merchandise. Forty-five additional stores will also follow this format in smaller 750-square-foot Kohl’s locations.

The company projects a sales increase of 2 to 4% and a rise in earnings per diluted shares from USD 2.10 to USD 2.70.


Kohl’s reports; Sephora is a big driver