Kohl’s reports; Sephora is a big driver
News
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Aug 2023
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Forbes
What: Kohl’s reported its Q2 earnings and is implementing more of Sephora's merchandise in its stores.
Why it is important: Sephora has given Kohl’s the ability to grow and attract more customers.
Kohl’s reported a decrease of 4.8% in sales to USD 3.7 billion and a drop in net income to USD 58 million from USD 143 million compared to 2022. Due to Sephora’s success in attracting new young customers and yielding a 20% increase in beauty and fragrance sales, Kohl’s tested with 5 stores to carry Sephora merchandise. Forty-five additional stores will also follow this format in smaller 750-square-foot Kohl’s locations.
The company projects a sales increase of 2 to 4% and a rise in earnings per diluted shares from USD 2.10 to USD 2.70.
