What: a major deal between US department store Kohl’s and French beauty giant Sephora

Why it is important: following the new consuming habits, Kohl’s has been reviewing its assortment to become a “destination for active, casual, and beauty for the entire family”, betting on casual wear and beauty & wellness

The long-term strategic partnership will create a new era of elevated Beauty at Kohl's. The "Sephora at Kohl's" will be a fully-immersive, premium beauty destination of approx. 230 sqm. 200 corners are slated to open in fall 2021; and the partnership should expand into at least 850 stores by 2023 and on kohls.com. The news comes out while Kohl’s is completely rethinking its business, shifting toward a lifestyle and wellness segment, and while Sephora is phasing out US department store chain JCPenney.

Kohl’s and Sephora Announce Major Long-Term Strategic Partnership [...]

Related items:

• Kohl’s continues its shift with new Wellness Market
• Sephora wants out of JC Penney stores