What: K11 newest stores enjoy high traffic and sales.

Why it is important: They aim at resetting retail by offering a different experience including community and culture. No information is given on profit however.

K11 Musea and K11 Art Mall are experiencing their highest footfalls and sales since their launch, with a 120% increase in sales at K11 Musea from pre-pandemic levels. The "cultural commerce" model has attracted high-end consumers, leading to a 260% increase in sales among luxury brands compared to before the pandemic. Around 30% of tenants have achieved record-breaking sales results. The model's success is driving demand for shop space among premium businesses, maintaining K11 Musea's occupancy rate at 98%. The malls are expanding their tenant mix and adding international brands like Maison Kitsune and Maison Margiela Fragrances to their lineup. K11 Art Mall is introducing retro fashion boutiques to attract new customers.

K11 Art Mall and K11 Musea report their highest footfall and revenue