John Lewis unveils online Christmas shop
What: John Lewis opened its online Christmas shop as online searches for Christmas offers has exponentially increased.
Why it is improtant: The company states that 30% of customers have finished their holiday shopping by the end of October and 72% researched their peak purchases online before buying.
The theme of the shop this year is nostaligia and the enchantment of Christmas which the design team has implemented in the products such as vintage prints. Last year, the company opened its Christmas shop 10 days earlier than planned due to high holiday-related searches which was over four times of those in the previous year.
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