John Lewis sees growth in menswear with own label brands
What: John Lewis experiences growth in its menswear department with its in-house labels such ad Anyday, Kin, and John Lewis & Partners.
Why it is important: Sales for John Lewis’ private brand labels have increased by 13% as the company accommodates trendy styles, great quality, and classic fabrics.
The drivers behind their sales have been knitwear, outerwear, and tailoring.
The company’s 2022-23 annual report showed that sales decreased by 2% in the John Lewis and Waitrose group, but the men’s category rose by 20% year-on-year while womenswear increased by 17%.
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