John Lewis continues digital push with GBP 100 million Google partnership
What: John Lewis announces a deal with Google Cloud to provide customers with a more tailored and personalised experience.
Why it is important: The partnership will make the company more efficient and use better data insights to help curate products and services.
The deal with Google Cloud is a five-year partnership that will give John Lewis access to advanced AI technology as well as machine learning (ML) offerings.
John Lewis aims to be a 60-70% online retailer by 2025 and focus on the expansion if digital, virtual, and delivery services to keep up with consumer habits.
John Lewis continues digital push with GBP 100 million Google partnership
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