What: John Lewis Partnership and customer data specialist Dunnhumby launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.

Why it is important: The platform will help the John Lewis Partnership and brands better understand shopper loyalty and repeat purchase behaviour, allowing ”more responsive strategic decisions”. It will also help inform the brand’s retail media plans.

The launch of the improved platform follows a pilot scheme that is already delivering a “more tailored and rewarding shopping experience” and increasing brands’ sales. It complements retail media initiatives underway as insights gained through Dunnhumby are used to better understand growth opportunities for brands and suggest a relevant retail media strategy.

John Lewis and Dunnhumby unveil real-time customer insight platform to boost retail media plans