What: Pinterest is launching a pop-up store called Possibility Place in London's Covent Garden.

Why it is important: The store brings the online platform to life in a physical space.

The two-day event aims to bring the online platform to life in a physical space on the British high street. The pop-up will feature various sections, including a corner shop called "Provisions," where visitors can find everyday essentials with a twist. There will also be a beauty bar called "Parlour" where visitors can get nail art, tattoos, and hair styling. The "Projects" section will offer workshops on trending homeware pieces and interactive demonstrations from Pinterest's top interior creators. In addition, expert sessions hosted by creators will provide visitors with tips on elevating everyday meals and upcycling household items.

The pop-up is open from September 29th to September 30th, offering visitors a unique and immersive experience.

Inside Pinterest’s reimagined high-street pop-up