What: The truck has been touring in Hong Kong this summer to offer a very condensed version of Ikea’s experience

Why it is important: The truck is a mobile showroom, which isn't selling anything but is instead acting as a drive-to-store and data collecting mechanism.

If you’ve ever spent time in an Ikea on a weekend afternoon, you’ll know that finding what you dropped in for can, on occasions, be something of an endurance test, particularly if the item(s) in question is relatively small.

The selection gathered low-priced products including a range of everyday essentials, tableware, home cleaning, organisation accessories and more from USD 1 upwards, as well as an area for the Top 10 Ikea Products. There was even a chance to take home some complimentary gifts and Ikea vouchers. All you had to do is catch the truck, play the games inside, fill out a questionnaire, and download the Ikea app.

Ikea's Everyday Low Price Truck is now touring Hong Kong