Ikea opens inside French supermarkets
What: Ikea opens 2 shop-in-shops in French supermarket Cora
Why is it important: while 32 out of its 34 stores are closed, Ikea adapts locally
The Swedish giant opened two 100 sqm corners in Cora supermarkets located near Ikea stores.
The brand is trying to adapt to covid-19 restrictions. Solutions are found at a very local level by opening "ephemeral points of service". Ikea employees will offer “consulting, sales and inspiration services” the Swedish giant said in a statement. The local initiative aims to "ensure the continuity of the business" while stores are closed.
Ikea opens inside French supermarkets
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