What: Hyundai is using AI to save time on their creative processes.

Why it is important: While it is probable that many companies are going to try how they can save time and increase productivity thanks to AI, one can wonder if writing advertising campaigns is the best topic for a first try, unless this goes hand in hand with a massification of the advertising campaigns (hence the media investments) requiring an acceleration in output.

Korean department store company Hyundai has announced that it will start using AI to write its advertising copy in March 2023. The system used has been developed by the major South Korean IT company and is comparable to Open AI’s ChatGPT3.

The retailing company has been training the system, called Lewis, with 10,000 ads from the past 3 years. Thanks to machine learning, the system can come with a proposal for the text of an ad campaign in 3 hours, while it took a few weeks in the past (the final say is still subject to human validation).

It expected that more retailers will embrace the technology in the coming months.

Hyundai department stores are testing AI for their copywriting system