What: Carrefour is multiplying use cases with ChatGPT, including a new bot helping customers to do their groceries.

Why it is important: Many options are explored: product management, procurement process, but this new way of interacting with customers while actually helping them to save time might be a breakthrough in the use of AI in retail.

Carrefour has introduced a new AI chatbot, Hopla, on its website to assist customers with their shopping. The chatbot, based on OpenAI's GPT-4 technology, can suggest recipe ideas and shopping baskets based on user inputs such as budget, dietary requirements, and menu ideas.

The retailer is also using AI to improve its product sheets and support internal procurement processes. Such AI initiatives, developed in partnership with Bain & Company and Microsoft, are part of Carrefour's strategy to enrich customer experience and transform its operations.

How Carrefour is working with ChatGPT