What: Harvey Nichols launches “125,” a new ground floor retail space at its Knightsbridge flagship, featuring curated design, art installations, and exclusive brand collaborations.

Why it is important : This launch exemplifies how luxury retailers are using strategic refurbishments and immersive experiences to modernise their flagship stores and strengthen market position.

Harvey Nichols has introduced “125,” a newly designed retail space on the ground floor of its Knightsbridge flagship, marking a significant phase in the store’s ongoing refurbishment. This destination brings together a carefully curated selection of established and emerging designers across home, lifestyle, and jewellery, with brands such as George Jensen, Alighieri Casa, and Gohar World featured prominently. The space is distinguished by bold artistic elements, including a striking totem pole installation by Gary Card, which sets a dynamic tone for visitors and signals a new era for the brand. Enhanced by increased natural light and a vibrant use of primary colours, “125” also incorporates a platform for innovative design collaborations, such as the “Take A Seat” project in partnership with Pad London. The redesign is part of a broader strategic overhaul, with phased redevelopment planned for the entire store, and includes a prominent pop-up window for exclusive brand activations. This initiative reflects Harvey Nichols’ philosophy of extending fashion sensibility into all aspects of lifestyle and customer experience.

IADS Notes: The launch of “125” at Harvey Nichols’ Knightsbridge flagship is a direct outcome of the retailer’s £25.5 million investment in phased refurbishment, as detailed in WWD (July 2025) and Fashion Network (September 2025). This transformation, led by CEO Julia Goddard, emphasises adaptable design, curated luxury, and emerging brands, while integrating dynamic pop-up spaces for exclusive activations, as outlined in the Financial Times (February 2025). The approach aligns with recent industry trends, including experiential, artist-led environments at Bloomingdale’s (WWD, September 2025), and the growing adoption of pop-up shop strategies highlighted in WWD (October 2024).

Harvey Nichols launches new lifestyle space ‘125’